Flower Farming School Online:

The Basics, Annual Crops, Marketing, and More!

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Flower Farming School Online: The Basics, Annual Crops, Marketing, and More!

What starts out as a dream-come-true business can quickly turn to endless weeds, flat sales, and overwhelm, but it doesn’t have to be that way. Wondering if you can produce enough on your small space to have a business and to do it without a greenhouse or cooler? Lisa has done it and you can too. This course is her road map sharing the building block steps to becoming a successful flower farmer or how to hit the reset button on an existing flower farming business.

Let’s face it, learning to become a flower farmer and a business owner can be hard. Lisa struggled in the early years but loved what she was doing so much that she set out to learn how to run her urban flower farm more efficiently, earn a profit, and have a family life beyond the business.

Start or Scale-up a Flower Farm:

  • How to start a professional flower farm business
  • Building and managing a working garden
  • Using tools of the trade like netting and irrigation
  • Succession planting that boosts the bottom line
  • Learn how to sell and where to sell
  • How-to grow 100% outdoors in the field and garden
  • Annual flowers to grow week after week
  • How-to start seeds
  • Harvesting and conditioning steps
  • New:
    • Photo Image Gallery for student use
    • Selling flowers in a contact-less world
    • The ins and outs of emails
    • Using Google Docs for gathering orders
  • And more

Flower Farming School Online: The Basics, Annual Crops, Marketing, and More! is a 6-week self-paced course with over 20 hours of video plus live weekly group coaching call sessions with Lisa and PDF downloads of resources and worksheets.

This course has been created for those interested in becoming a flower farmer but is open and helpful for any gardener wanting to learn more about growing flowers.

Learn from Lisa about our online course style here.

Open enrollment for this course will be October. The 6-week course begins in November, course cost is $595.

Read what students are saying about this course! View testimonial videos here.


View Frequently Asked Questions

Our Guarantee: Money-back guarantee within 7-days of course going live with no questions asked. Details in the FAQ.

No matter where you are on this flower farming journey, you can benefit from this course. Our courses are so much more than just a course. You join with a group of people and an instructor that you can lean on from now on---forever. Know with confidence that you and your business are supported and help is available. 

When you purchase a course, you become a part of a group that is serious about successful and profitable flower farming led by professionals that have done it.

While my course guides you on all things starting a flower farm and getting the cash flowing in---it also helps you step back, and do some big picture thinking. It is so easy to jump the gun in a crisis when you don't have a big picture. Business fundamentals are essential in a successful flower farming business, it's not just about the beautiful flowers.

I want to help you find your way.



Meet Lisa

What began as a small cut-flower farm producing for local markets has grown into so much more. Lisa has become a leader in the cut-flower growing industry, author, accomplished speaker, teacher, and the owner of The Gardener’s Workshop.

It all began in 1998 because Lisa wanted to work in her garden as her career. At first, she sold her cut flowers to local florists and Colonial Williamsburg. The business soon grew to include florists throughout the Hampton Roads region, supermarkets, farmers markets, a members-only on-farm market, and a bouquet drop-off subscription service.

During this time Lisa began giving programs to garden clubs, master gardeners, commercial growers, and other groups. What became apparent is that people were eager for her simplified organic gardening methods and her greatest gift is sharing them.

The next natural step came when Lisa self-published The Easy Cut-Flower Garden in 2011 (currently out-of-print) a 100-page guide on how to grow and harvest a small home cutting garden. Her program travels began to spread from Texas to Oregon to New York City and she went on to become published with Cool Flowers in 2014 (St. Lynn’s Press) and Vegetables Love Flowers (Cool Springs Press 2018.)

In 2018 Lisa began creating online courses to share her programs and teachings. This style of teaching with its convenience, cost-effectiveness, and lifetime unlimited access has proven to be another wonderful teaching tool. In 2019, embracing this technology even further and building an amazing in-house support administration team has allowed Lisa to produce online courses for others.

Lisa’s farm, known as The Gardener’s Workshop is still a small market flower farm (100% outdoor field grown), and an online garden shop. The online store sells the same seeds, tools, supplies, and seed starting equipment that Lisa uses as well as signed copies of her books.  Lisa’s simple, instructive, and delightful gardening messages are reaching far beyond any expectation she ever had.

Lisa has been a member of the Association of Specialty Cut Flower Growers since 2001 and served as the Mid-Atlantic Regional Director from 2016 to 2020. She is also a member of Garden Communicators International.

Lisa Mason Ziegler’s Books and Online Courses:

Molly Fay Flower Farm 

We took Lisa’s course in 2018 as we were starting our farm. She imparts so much practical knowledge in easy to understand slides and videos. And unlike other courses, the support Lisa provides after the course is absolutely invaluable. She really cares about your success!

Julie G. 

My only regret is not taking her class sooner! Lisa is a rockstar. She doesn’t mince words and she shares not only her successes but her mistakes too. She is approachable and responsive to her students. Accessibility is important folks. Lisa makes the learning process of flower farming fun and she covers it all. She cares about her students and continues to check in on her facebook page with students long after the workshop ends. The knowledge, expertise and tips were mucho appreciated.

Gina Hamilton - Black Barn Blossoms

As a 2nd year Flower Farmer I was amazed at how much new information I gained from Lisa’s course! I love the fact that I can go back and reference all of the class info at any time. Well worth the cost! If you are a newbie or somewhat experienced gardener, you won’t be disappointed. Thumbs up all the way!!

Melisa Gordon 

Completely worth the price! Detailed, yet easy to understand information!


A practical and inspiring course with great content, taught by an expert in the field who hasn’t forgotten what it feels like to be new to the game!


I loved this class. The lessons are well planned, full of practical and fantastic content, and broken down into achievable time commitments.

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Frequently Asked Questions

How online courses work: 

Learn how you access courses from any device with internet, how you have lifetime unlimited access, the refund policy, and more here.

What is NOT included in this course:

This course is based 100% on growing annuals outdoors in the field. No hoop or greenhouse growing. It does not include growing information on bulbs, perennials, or woodies. Flower Farming School Online: Bulbs, Perennials, Woodies, and More! (Dowling) course covers these topics. This course does include making speed market bouquets but is not a flower arranging course nor does it include information related to doing events or wedding work. The Farmer-Florist School Online: The Wedding Process (Love) covers wedding and event business work.

Our Guarantee:

Money-back guarantee within 7-days of course going live with no questions asked. Details in the FAQ.

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