Ellen teaches:

• How to build relationships with farmers.
• The logistics of procuring locally-grown flowers.
• Marketing, selling and differentiating with locally-grown flowers.
• How to build and sustain a network of local, interdependent suppliers and consumers.
• A overview of the landscape of the global and national cut flower industry and the significance of locally sourced flowers in the industry and to your business.
• How to examine your motivation for going local and capitalize on your authentic story.
• How to build a loyal and returning customer base for a thriving floral business.

Course Content: 

• Class 1 - Landscape of the Cut Flower Industry

•  Class 2 - Why Local Flowers: Motivations, Definitions and Goals

•  Class 3 -  Building Relationships With Local Growers

•  Class 4 -  Logistics of Local Flowers

•  Class 5  - Differentiating, Marketing, and Selling Local Flowers

•  Class 6  - Making Your Business An Indispensable Community Asset 

• BONUS Class - Dried Wreath Making Tips