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Preparing to Sell to Florists

In this course you will learn:

  • How florists work
  • How florists procure product
  • Wholesaler competition strategies
  • How to identify florist customers
  • Preparing your pitch for florists
  • How to determine your prices
  • Defining your value proposition
  • The importance of knowing your costs
  • Pricing strategies to consider
  • What florists want in an Availability List
  • Formatting options for Availability Lists
  • Best Practices for sending Availability Lists
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