Preparing to Sell to Florists

In this course you will learn:

• How florists work
• How florists procure product
• Wholesaler competition strategies
• How to identify florist customers
• Preparing your pitch for florists
• How to determine your prices
• Defining your value proposition
• The importance of knowing your costs
• Pricing strategies to consider
• What florists want in an Availability List
• Formatting options for Availability Lists
• Best Practices for sending Availability Lists