Collectives 101
In this course you will learn:
- The role of collectives in todayā€™s floriculture industry
- Why collectives are beneficial from a grower and designer point of view
- How collective cash flows work
- The typical collective timeline
- First year expectations
- What is a collective admin and what is their role?
- How to handle communication
- Collective logistics and order fulfillment
- How to approach consistency and set standards
- How to think about marketing a collective
- How to build relationships
