In this course you will learn:

• The role of collectives in today’s floriculture industry
• Why collectives are beneficial from a grower and designer point of view
• How collective cash flows work
• The typical collective timeline
• First year expectations
• What is a collective admin and what is their role?
• How to handle communication
• Collective logistics and order fulfillment
• How to approach consistency and set standards
• How to think about marketing a collective
• How to build relationships